Google is rolling out two new features in search and maps results that make it easy to connect with virtual healthcare providers.
These features are designed to help people find virtual healthcare options on a local, regional, and national level.
One feature is specific to Google My Business/Google Maps, and a pilot feature is being added to organic search results.
Here’s more about each of the features Google is starting to roll out this week.
Display Virtual Care Options in Google My Business Profile
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Business profiles in Google My Business will now highlight any available virtual care options.
These offerings will be especially visible when the business profile is surfaced in search results.
In many cases, people will be able to schedule an appointment with the healthcare provider from the landing page.
Healthcare providers like hospitals, doctors, and mental health professionals can now add these offerings to their Google My Business profiles
Another change to Google My Business listings, which will be applied automatically, are links to the health provider’s COVD-19 information page.
Google recently provided some advice on optimizing health websites for search results.
Source: Search Engine Journal