Some business students at Notre Dame College in South Euclid are gaining experience in developing and launching a health technology product as part of a class project.
A team of students in the BU385: Marketing Management course this fall will introduce the Assess.Health mobile app to the college and community on Dec. 5. The event will take place from 11 a.m. to 2 p.m. in the Falcon Cafe on the Notre Dame campus, located at 4545 College Road.
The Assess.Health mobile app is being marketed and sold by Global Health Metrics of Cleveland.
Those who connect with the app receive a customized action plan detailing essential lifestyle changes personalized for their health, diet, age and other choices, a college news release stated. An option to retake the assessment in 90 days provides users the opportunity to track progress toward starting and sustaining better health.
Undergraduate students in the class taught by Joyce A. Banjac, assistant professor of marketing at Notre Dame College, have planned and will coordinate the product launch event. The students also have developed marketing messages and carried out related social media outreach and other sales aspects for the Assess.Health campaign.
Students leading the product launch include Curtis Collins, Markus Hood, Talin Johnson and Sha’haun Williams.
Throughout the fall 2018 semester, the team of Notre Dame students, all of whom are student-athletes, have been collaborating with Gregory Davis, vice president of marketing/commercial operations, and Isaac Nicholas, senior software developer, at Global Health Metrics on the scientific technological product line extension.
A group of social and behavioral scientists, computer science engineers, physicians, epidemiologists and biostatisticians at Global Health Metrics have spent the last several years updating the health risk assessment tool. The Assess.Health mobile app originally was created by the Centers of Disease Control and Prevention as part of a grant from the U.S. Department of Health and Human Services Agency for Healthcare Research and Quality.
The scientific software was developed further by the Carter Center of Emory University before Global Health Metrics received an exclusive license to market and sell the tool from Case Western Reserve University in 2017.
Date: December 4, 2018
Source: The News-Herald